Introducing Jomres Platform
Jomres Platform is a new way for you to get access to Jomres plugins and support.
What is the Platform? You can find a complete article describing it here, but the long and the short of it is that it's a way to help people to get started with Jomres without needing to make any big payments up front.
The post-Covid 19 world is going to be very different to the one we knew at the beginning of this year. Despite government help many property owners and managers will be finding themselves struggling to pay the bills. The OTAs (booking.com, AirBNB etc) will be advertising their socks off to get bums in rooms but this year there will be a significant shortage of guests to fill those rooms.
While the likes of AirBNB and British Airways were laying off thousands of workers, I was continuing work on the Channel Management Framework. The bulk of it is now done and it's in the hands of the users. I'm currently waiting for feedback to see which areas past muster and which ones need more work. Refining and fine-tuning new features is an essential part of the development process. Whilst that was happening, another part of my brain was working on the question of "What happens next?" What happens when lockdown ends and the world goes back to work?
As lockdown here in Spain has eased, as expected, it's become clear that the Covid pain will be with us for some time to come. The big OTAs are still spending on advertising with the big G, but let's be honest, who wants to be locked in a tin can for a couple of hours with potentially infected people? I have it on good authority that local holiday enquiries are increasing significantly. Summer 2020 will be the year for holidaying at home.
With all of these squeezes on funds, now is the right time to invest in building up your own website instead of relying on the big OTAs. Direct bookings are one of the best ways to save money. In the link above I demonstrate an example where a €200 booking costs approximately €30 when booked through Booking.com. Scale that up, a fortnight booking in a decent hotel for a couple with 2 children can easily become €1000. That's €150 going to the OTA. Two bookings = €300. The costs soon add up.
It's far better to drive your guests to your own website. Jomres Platform is designed to offer a cost effective way of taking direct bookings. There's no initial outlay, you only pay when you take a booking, and the cost is significantly less than the likes of booking.com. Sure, there's the nuisance of maintaining your own website, but if we can break the stranglehold of the big OTAs with their ruinous advertising spend, then there's a chance that we can wrest back control of the business from the big boys.
Are you in?
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